Vanity URL Best Practice
What is a vanity URL?
A vanity URL is a URL that can be quickly typed in the URL field of the browser to quickly and directly navigate to an application.
What is a short URL?
Many people send links to a page by copying and pasting a URL of a page. The parameters included in the URL or the folder structure of site with subsites, document libraries, folders and folders inside other folders can create an extremely long URL. A short URL may be used to refer to a page, but the far fewer characters making it easier to remember, easier to copy and paste and avoid links that break when text wraps. Short URLs are encouraged and there are tools to help.
Introduction
To ensure that information is readily available to their customers, vanity URLs are employed as a means of identifying applications . While their use has the potential to improve information accessibility, the creation of vanity URLs can also requires additional resources to setup and manage. If used inappropriately, costs and inefficiency increase. Therefore, this policy will provide guidelines for vanity URL requests that meets the needs of your organization.
Best practices for requesting vanity URLs are as follows:
- Each application that targets the enterprise can have a vanity URL for their application created. The request will then either be entered as a Change Request to SharePoint Governance and then after approval sent to the infrastructure team for implementation.
- Vanity URLs will be requested at the time they are needed. Vanity URLs that are not used will be removed/dropped. You should not reserve a group of vanity URLs for future use.
- Each organization will be provided one vanity URL. An organization can request an additional vanity URL and the request will be balanced by Business Needs and benefits compared to the administrative overhead. These are most likely to be used for their primary site collection. For example:
o <ORG NAME>.corporate.com
o <ORG NAME>.corporate.com
- Each application will receive one vanity URL. The URL will resolve to the Home Page and the developer can place links on the Home Page to sub-applications. For example, if you built an application called “BEATS” you can request a vanity URL of BEATS.CORPORATE.COM. The application might have a training web site to support the application. The site will navigate to these sub-sites with internal application navigation. We will not build additional vanity URLs like:
o BEATSTRAINING. CORPORATE.COM
o BEATSSUPPORT. CORPORATE.COM
o BEATSFAQ. CORPORATE.COM
o BEATSHELP. CORPORATE.COM
- Each organization must have s disposition plan for the vanity URL. The disposition plan should consider the end-of-life or the application or migrations required by the application.
- Each year, owners of vanity URLs must review their vanity URLs and ask for removal of vanity URLs whose purpose is no longer needed.